Marketing Your Home
Once you’ve made the decision to sell your home in Boca Raton, choose a realtor with a marketing plan that will sell your property quickly and for the highest possible price.
98% of realtor’s just list a home in the MLS and pop a sign in the yard. That shouldn’t even be considered marketing. It creates about as much excitement as a drag race with no cars. I’m talking about marketing your home in Boca Raton with an effort that’s supercharged – caffeinated – jet fueled!
Almost anyone can become a realtor. But that title is a noun, not a verb. It’s my job to start a frenzy of interest among buyers. Actively marketing your home in Boca Raton means creating a buzz around your property the way big brands get their best selling products to fly off the shelf. You’ll see a HUGE difference in showings, market time, and offers with proper positioning.
What is the process of marketing your home? There are seven key elements to a successful marketing campaign…
- Price Positioning
Strategic pricing is crucial to selling your home for top dollar in the shortest amount of time. Price it right & sell it quick!
No matter how great the plan is for marketing your home, if it is priced too high for Boca Raton buyers, it won’t sell. If it’s priced too low, you leave money on the table and miss out on the precious equity you’ve worked to build.
How does pricing play a key role when positioning your home for sale?
Most buyers search in $25,000-$50,000 increments. If you choose to list at $355,000, for example, you’ll lose all the buyers looking for properties for $350,000 or less.
Most sellers, tend to think they’re property is worth more than it is. When marketing your home in Boca Raton, a great real estate agent will check recent, similar sales and suggest you list at – or slightly below market value. Don’t be afraid to go below market value, it’s a great way to start a bidding war, and the highest bidder may pay more than market value.
- Staging & De-cluttering
Appearing “show ready” is important for maximizing value. It’s not just enough to clean, you have to remove clutter and focus on making it a magazine ready house rather than your home.If a buyer is looking for modern and all of your possessions scream French Country or Shabby Chic your property won’t resonate with them.
It not just the decor that may turn a buyer off, it’s all the personal touches: the pictures of you and your family, memorabilia, and religious symbols. What if you have kids and they can’t, what if you’re a Miami, Florida fan and the potential buyers are hard core Florida State fans, what if you’re Christian and they’re Jewish? You don’t want to put off buyers because of your personal values. That doesn’t mean betraying the things that are important to you, it just means not imposing them on potential buyers
- Great Videos and Photographs
If a picture is worth a thousand words, a video is worth a million when marketing your home in Boca Raton. Your home’s first showing is taking place online, and first impressions last. You need a professional photographer and videographer to make that first impression… impressive.
In today’s market, potential buyers view homes online first. People are more time-conscious than ever right now. They don’t take the time to go look at a house if they have no idea if it will interest them or not.
It’s the videos and pictures of the property that drive online traffic to inquire further. In fact, nearly 90% of active buyers are online right now!
- Online Marketing
When marketing your home in Boca Raton, we target the top four real estate websites – Zillow, Trulia, Realtor.com, and Homes.com – which have close to 100 million visits per month; as well YouTube: the world’s second largest search engine behind Google. We take SEO into account with all of our posts and we are frequently ranked on the first page of the search engines. We also make extensive use of Social media, as well as other targeted user platforms.
- List on the Multiple Listing Service (MLS)
72% of home buyers in Boca Raton found their homes through the use of a Realtor – almost all of whom use the MLS to search. This makes the MLS an essential part of my marketing your home arsenal. MLS was one of the most important additions to the real estate industry in recent history. Think of it as the Amazon.com of real estate. This shows the real estate world that your property is on the market.
The MLS database and software is used by real estate brokers in real estate, representing sellers under a listing contract to widely share information about properties with other brokers who may represent potential buyers or wish to work with a seller’s broker in finding a buyer for the property or asset. As an added bonus, most real estate search sites pull their data directly from there so you get on the MLS, you’re everywhere.
- Offline Marketing
As important as digitally marketing your home in Boca Raton is, there’s still a need for offline efforts as well. A “For Sale” sign is just the beginning; a means to attract prospective buyers and spark interest from anyone who sees it – including your nosy neighbors… who may just know some one who is looking for a home. There’s also print advertising and direct mail. Why do it? Because they work. In addition to hyysical postcards, sending e-cards to our database of current and past clients is a great way of marketing your home.
- Create Competition
I want to create a campaign for marketing you home that will get buyers in Boca Raton lined up for showings. That takes time to plan & properly execute. In addition to everything I’ve mentioned, I also advertise open houses for buyers & create incentives for brokers’ to attend open houses.
The first 14 days your property is listed are the most critical. The best way to go to market is to be tactical; to create a multi-pronged approach marketing your home that has worked for countless satisfied Boca Raton sellers in the past.
With all of our marketing efforts, the most important step is to listen to the market, and adjust accordingly. Even though these are great tips, there is no one-size fits all when it comes to marketing your home in Boca Raton. But by analyzing what is and isn’t working and having an open line of communication your For Sale sign will quickly transform into SOLD!
Ready to take the plunge? Contact me today, and let’s get selling!
Once you’ve made the decision to sell your home in Boca Raton, I’ll jump right in and design a marketing plan that will sell your property quickly and for the highest possible price.
98% of realtor’s just list a home on MLS and pop a sign in the yard. In my opinion that’s not exactly an action-packed approach, or one that will create the buzz you’re looking for. The best way of marketing your home in Boca Raton should be supercharged – caffeinated – jet fueled!
The first 14 days your property is listed are the most critical. The best way to go to market is to be tactical; to design a multi-pronged approach for marketing your home; one that has worked for countless satisfied Boca Raton home sellers of mine in the past.
Actively marketing your home in Boca Raton means creating a buzz around your property the way big brands get their hottest products to fly off the shelf. You’ll see a HUGE increase in showings, a decrease in market time, and a spike of offers by going with this powerful approach.
I’d like to show you exactly what the secret is, when selling your home in Boca Raton – fast and profitably.
Check out this article and learn how I can supercharge the approach to listing your property!